An e-compendium presenting outstanding case studies of National & International companies who will associatewith this Awards FORUM and have achieved sustainability in their businesses.

Case studies are eective tools for converting leads into customers. They help establish your brand as a topical authority, demonstrate how your product solved a real problem for a customer, and help leads see how they could experience similar success with your services.

What makes this such an eective content format? Consider the following points :

• They directly position your product as the best solution. There’s a lot of debate around whether or not content should directly sell products. In this case, the answer is yes.
• Your claims are backed up by real results. Who can argue with data from a real-life scenario ?
• Not everyone is creating them. While blog posts are a dime a dozen, an eective customer story is much harder to duplicate.
• A compendium will also be submitted to the Ministry of Corporate Aairs, Ministry of Commerce, PMO, State Authorities and other relevant government departments. A compendium is also circulated to various local and National chambers, Embassies and relevant stakeholders at large.